If you’re serious about generating leads through your website, you’ll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That’s great, but it’s surprising how many people miss relatively straightforward opportunities to drive conversions on their home page.
Think about it – your home page is almost certainly the most visited page on your site. But how many people arrive and bounce straight off? If you can keep them there and push that conversion rate up by just a couple of percentage points – that’s potentially a big increase in leads…
15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
