Over the past year, my agency has been fortunate to work with some excellent, forward-thinking B2B companies in an effort to take their content marketing to the next level. And when I say “excellent,” I’m really referring to their willingness to approach content and inbound marketing in such a way that they aren’t looking to “skip over” the critical steps, but rather embrace each one so as to make sure things are done extremely well from the get-go. As I’ve contemplated what has worked for us and enabled us to experience these successes, I decided to share the 15 questions we find are critical for any organization going into any content marketing campaign. And if your company is in the process of embracing content marketing, and you haven’t yet answered each of these questions, I’d strongly urge you to answer them before moving forward. Here goes:
15 Questions You Must Answer when Creating a B2B Content Marketing Plan
