There’s no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all.
If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital marketing.
Instead of using a phone call to review numbers or talk case studies, you go down the rabbit hole of gently explaining (often to CMOs who don’t have their ear to the ground on all things digital) why old assumptions need to be put to rest.
With that in mind, we did a quick poll of our client services team to learn the myths they’ve needed to dispel (repeatedly) across channels and services. Add this to the questions I answer every day for (sometimes half-informed) prospects looking for a leg up in digital marketing, and we’ve got a pretty healthy list…
