- 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute)
- 35% say they have a documented content strategy (source: Content Marketing Institute)
- 21% say they are successful at tracking ROI (source: Ad Age)
Content marketing is more important to B2B businesses. Who is succeeding and why?
Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who:
- Know their audience
- Don’t create content for the sake of creating content
- Use specific content solutions to impact different stages of the buying cycle
- Integrate internally with their teams
- ADP: Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.
