This is an excerpt from the book “Sell More Tours.” Buy now on Amazon.
“What should I send in my emails?” Ahh, the universal question. If you’re like most people who haven’t yet tried email campaigns, you may be scared of annoying people with spam.
Before we get on to that, there’s three types of people who would on your list: hot prospects, long-term prospects and past guests.
Let’s deal with long-term prospects and past at this moment (we’ll get onto how to deal with hot prospects a bit later in the book.) These people can go onto the same general email list. The good news is that for your service to stay in people’s minds, you don’t need to email all that often. You’ll see blog posts telling you to email once a week or more but that doesn’t apply in this particular case, rather to hot prospects…
