Back in 2006 I decided it was time to build my first email list.
I had been blogging for just over a year at that point, and had over five years experience running websites already under my belt, yet I had never created an email newsletter or list of any kind.
Finally, after repeat recommendations from countless internet marketing experts stating that the “money is in the list” and similar comments from successful entrepreneurs, claiming your “business is only as good as your database”, I realized there might be something to this idea.
I went out and did some research on what methods I could use to create an email newsletter. I concluded after reading forums and blogs that using a third party service was the best option if I wanted to minimize spam complaints and maximize deliverability. Deliverability, which means how good your email list service is at actually getting your messages out to your subscribers, turned out to be a very critical component for successful email marketing, so this became my top priority.
