Content marketing has been all the rage in marketing circles for the last several years, and B2B marketers are wholeheartedly subscribing to that newsletter. More corporate B2B blogs are popping up than ever before, and B2B hashtags are starting to make in-roads on various social media platforms.
Yet B2B marketers are still having trouble executing their content marketing plans. Whether it’s finding the right people to write the content, the topics to write about, or planning out an editorial calendar, major challenges continue to hamper success rates.
14 questions to help develop your B2B content marketing strategy
