Content marketing allows brands to not only tell their own stories, but to actually own the conversation. And provided the content they create is relevant, it can easily be repurposed much like a Thanksgiving turkey. That’s according to a slew of experts who spoke at Digital Summit Phoenix last week. In addition, they say brands should not be afraid to show a little personality in their social and digital content and to look to search queries for guidance about what consumers want. These tips and more follow.
Tip 1: Become The Media
Jason Miller, senior manager of content marketing at LinkedIn, took a page from music history and pointed to punk rockers from New York and England that couldn’t get the press to pay attention to them in the Disco era.
“They became so outlandish and made people pay attention,” he said, quoting another musician, Jello Biafra, who said, “Don’t hate the media, become the media.”
“This is what we can do right now,” Miller added. “You don’t have to hate the media or have a huge PR push. You can tell your own story and own your own intention. You have time to tell your own story. You can start this morning and make an impact this afternoon.”
