Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re inactive individually. You can automate it. The tricky part is finding the right tool for you with a ridiculous number of options on the market.
At When I Work, we use marketing automation tools for everything from lead generation and conversion to content marketing and analytics. Along the way, we’ve evaluated and used a lot of these platforms. Based on our experience, here’s an overview of popular tools and when they’re most helpful…
