INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it wasshort on seats.
Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get intoyour session due to fire codes. I wouldn’t know, but you could ask Matt Heinz.
There were a lot — and I mean, a lot — of people who wanted to attend Matt’s session on email marketing hacks at INBOUND14. What about Matt’s session sparked the interest of such a large number of attendees? He put forward a hypothesis when I talked to him this week: “People are hungry for tactical ideas,” he said. “It’s one thing to get in a room and talk about big, hairy, audacious goals, but people need performance improvements.”
13 Email Marketing Hacks That Can Help Double Your Response Rates
