A few years back, I became Right Source Marketing’s chief content officer. While that has meant a lot of different things to a lot of different people, for me, one of the key things it has allowed me to do is to put huge focus on planning, both for our company and our clients. I lead lots of content-driven marketing planning engagements — in 2015 I touched 13 different plans and drove implementation for a handful of others, ranging from funded startups to mature technology services businesses.
The point? I love these plans, can’t overstate their importance to certain types of growing businesses, and have little tolerance for people and companies who don’t see the value in a thoughtful content marketing planning exercise…
