Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform?
Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and new creative directions.
It has shaped a new form of mobile-focused marketing that combines engagement, (playful) creativity, uniqueness and fun filters and Snapchat has achieved to measure a significant growth, counting more than 100 million daily active users and we are expecting this number to rise very soon…
