A content marketing plan and you ensure that every piece of content has a reason for existing as it helps ensure your content works towards accomplishing your goals. You want to first of all attract your audience to you and then you want to improve your audiences’ experiences by educating and informing them. Your content should also establish trust with your audience and build your credibility and authority. Properly crafted content can achieve all of this and more, but you need to create a solid content marketing plan first if you want to achieve this.
Content Marketing Plan Stage One – Goals
You cannot hope to ever achieve anything if you don’t know what it is you want to achieve, if you have a team get them together or alternatively do it yourself or with a few trusted advisors. You need to work out some realistic goals, you need to understand what success looks like in twelve months’ time, twenty four months’ time and sixty months’ time. By having these three goals you have a long term goal, a medium term goal and a short term goal…
