GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy.
GIF, which is an acronym for Graphics Interchange Format, was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving image.
The internet quickly embraced the GIF and the fact that it’s still relevant after 29 years proves its value in web terms….
