Are you done with your business marketing plan for the year 2015? Are you still finalizing your digital marketing strategies and tactics for the brand new year? Whether you’re finished or not with your plan, don’t miss reading and considering the following online marketing tips and guides for business owners and entrepreneurs in 2015.
1. Target your market to hit the bull’s-eye.
Don’t use Facebook for marketing just because it has billion of active users. Don’t utilize Google for search marketing just because there are billions of people who are searching on it. But use them because you can see a clear and specific market to target. In 2015, localization or segmentation will be the key to online marketing success. Marketers will be aiming not only for the dartboards, but for the bull’s-eye.
2. Capitalize mined data for a smarter marketing strategy.
Your website and blog have probably Google Analytics installed in them. If your business has a Facebook Page, you are free to access your Facebook Insights. Don’t waste but utilize the intelligent data provided by Google Analytics, Facebook Insights and other services available to you. These smart and big data will help you track your target market, performance, condition, competition, and give you useful information that will guide you in making better business decisions.
