So you have your online store up and running already, with various bells and whistles in place. In all probability, it is pulling good traffic that is converting into some sales too. Great!
But, have you ever tried to step back and check the conversion rate of your website? Just how many of your site visitors are getting converted to paying customers? If you’ve done this, you already know. If you haven’t, you might be in for a surprise, or shock, even.
While the average ecommerce site conversion rates vary from sector to sector and from site to site, you can, in general, consider yourself lucky if your conversion rate is anywhere around even 5%. Some surveys and research indicate the broad conversion averages to be at 3% and even lower!
Even a 5% conversion rate means 95 out of 100 visitors coming to your site leave without making a purchase. Now, in all probability, you are spending good money on bringing visitors to your site (be it by way of PPC, SEO/SEM, SMM or whatever). So, each visitor costs you money, whether they buy anything or not.
Under the circumstances, it is obvious that if you can increase the conversion rate of your website, it will be highly beneficial for you.
Here are 12 killer tips to help you do just that – increase your website conversions:
