These dozen tips can help you invigorate your content marketing efforts – are they part of your strategy?
Just kidding – good content is never really easy. Most brands have consistent and accelerating needs for all kinds of online content, ranging from website updates to social posts, whitepapers, news alerts, blog posts, and videos amongst a much longer list. It can be a daunting task to find the inspiration, energy, and resources to produce relevant, engaging, valuable content. But only recently, and by no means, universally, have there been teams specifically tasked with and budgeted for this volume of content production.
Striving for the kind of content that speaks to the audience, is current, on brand, and on strategy, as well as suited for its specific purpose, takes discipline. If you have a solid plan, then using some tried-and-true shortcuts may help inspire your content efforts without reducing their impact…
