A recent survey by the Custom Content Council pegged the amount of money spent by businesses on production and distribution of custom content at nearly $44 billion. This includes print, Web, email, video and other types of content.
Nearly half of U.S. companies have adopted strategies for content marketing, according to Social Media Today, and more than three-fourths of chief marketing officers think custom content represents the future of marketing.
By no means have we at Sparefoot perfected the practice of content marketing, as the field is constantly evolving, so we reached out to content marketing experts for their advice. Here are 12 important insights:
1. Know your audience.
Rachel Parker, founder and CEO of Resonance Content Marketing in Houston, said it’s foolish to delve into content marketing without gauging the interests of your audience, understanding their “pain points,” and discovering what types of content they prefer…
