Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions.

Thankfully there’s been a growing number of tools out there that have been created to solve our collective email nightmares. Best of all, many of them are free.

In this post, we’ve curated a list of awesome email marketing tools for the savvy marketer.

Quick Note About Email Service Providers

The following are not email service providers, but tools to boost conversions, email lists, and more. If you’re searching for a list of Email Service Providers, Mark O’Neill has compiled a fantastic compilation here.

We will do our best to add more email marketing tools to this list as we see fit. In the comment section below please add any you think we missed.

With that out of the way, let’s dive into our list of top email marketing tools:

Owletter

Owletter is a free tool with an easy-to-use dashboard to track and store your competitor’s newsletters. This email marketing tool allows you to compare newsletters and screenshots to see how your competitors are marketing their product, what copy they are using, and how their newsletters compare to your own. After you’re done researching you can convert those findings into a downloadable document to share with your team. Did I mention it was free?
Try: Owletter 

12 Brilliant Email Marketing Tools for the Savvy Marketer