Content marketing is transforming the information we consume as companies step into the role once reserved for professional media and publishers.
Here are five priceless content marketing lessons that will improve your results based on my experience working for global content titan Bertelsmann where I sold truckloads of books.
1. Give away your content for free
Of course, this doesn’t mean you’ve got to give all of your information away for free.
Offer just enough content to hook your prospect into wanting more. The amount of content needed depends on how big the information gap is and what is required to convince your audience to pay.
While Chris Anderson, author of Free, has popularized the idea of giving your content away, he didn’t originate this trend.
