Social marketing is an ever-evolving process; from keeping up with the latest trends to simply keeping up with the technology, staying cutting edge in this field is tough.
But what if we knew where it was going next? In order to get a jump start, we asked 11 startup founders for their most audacious predictions about how social marketing will change in the new year.
1) We’ll See More Video
Image-based platforms like Pinterest and Instagram ruled 2014, but 2015 will be the year of videos. I expect marketers to increase leveraging YouTube’s large social network. With improvement of video reach on Facebook and rumors of video-based advertising coming, I expect more videos on Facebook as well. Videos will be huge in 2015.
