Brands these days have to do more than reach out to their market segments. They also have to produce competitive content. That probably shouldn’t be surprising, as according to a poll conducted by Smart Insights, 29.6% of the selected 40% voted content marketing as the hottest trend in digital marketing this 2015.
Still, there’s more than meets the eye when boosting your blueprint on content marketing production. Your online content is crucial not just for building your brand identity but for encouraging customer trust as well. When you produce valuable content, clients see you as a leader in the industry and feel that you care enough for them to share your knowledge with them…
