People are shopping online now more than ever. According to a study from Mintel, 69% of internet-connected adults in the United States shop online at least once a month. In 2015, 33% made an online purchase once a week, which was an increase from 24% in 2014.
However, the conversion rate for e-commerce stores is often very low. They typically range from 1 to 5%, according to the Bigcommerce blog.
Though it’s positive for a business to be converting even 1% of visitors, it’s best to always aim for higher rates and more sales…
