How are your paid ad campaigns? Are you impressed or do you wish you could give them a shot of espresso? If it’s the latter then you should consider making your paid ads inbound-y. Wait, did you ask, what are inbound-y ads? Good question, well let’s start from the beginning.
Traditionally, paid advertising was considered to be incompatible with inbound marketing. As you will have probably experienced, many paid ads can be unhelpful and fail to satisfy the needs of the user conducting the search:
