There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner.
For instance, your customers can go to the competition, your website – the one where you’re selling your products – can go down, your suppliers can fail you, and so on and so forth.
And if that wasn’t enough, there’s also email marketing and the issues connected with it.
Here’s what I mean. In theory, email marketing is a great method for businesses (SMBs, solo-companies, large firms, and everyone in between) to reach out to their customer base and maintain some form of a relationship. While this is all true, it’s much easier said than done and there are many failure points you can come across as you’re experimenting with various email marketing techniques.
So today, since it’s nearly the end of the year, let’s go through the 10 most common mistakes that lead to ruining your relationship with customers and clients. In other words, do whatever you can to save yourself from the following.
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1. Really, really poor email designs
Failing to use good design for individual email newsletters is one of the most common mistakes and probably the oldest one in the book. Design is incredibly important in the today’s business world. Your customers pay attention to what sort of image your brand associates with and what visual images you’re using to convey your marketing messages.
Bad design simply looks unprofessional, and even if the product you’re offering (or service) is top notch, customers will start having second thoughts on whether to work with you or not purely based on the (low) visual quality of your email messages / newsletters.
How to solve this? Spend a while to develop a truly interesting template. Or, go for minimalism (use just your logo and good typography).
10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing in 2015
