Taking advantage of a push notification strategy is an effective way to reach users and provide them with immediate, actionable value. These often overlooked messages are both convenient for the recipient and highly valuable for brands. What’s not to love?
Whether you’re trying to drive engagement, drive sales, or push more total app installs – using push notifications in a personalized, respectful manner is a gateway to marketing success. As always, remembering not to overstep the boundaries of customer privacy and preference with this delivery method is important, as is including it as part of your larger multi-channel strategy…
