It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content.
Unfortunately, an aura of mystery surrounds the concept of relevance. It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance is more scientific and systematic. You can create relevant content by understanding what relevance is and developing a process to achieve it…
10 Ways to Make Your Website Content More Relevant (and Rank Higher)
