The last time this happened, in 2012, a Google search pulled up a piddling 31,000 hits. This time, “lost my blogging mojo” brought up more than 700,000 results. I think I am in good company.
There are lots of reasons why I seem to have lost my blogging mojo, including the ache and fracture in my personal life. I haven’t felt like I had much to say. I’ve been busy. I’ve been travelling. I’m not keeping up with as many other blogs as I used to.
But I’ve kept blogging for seven years. That’s an investment I don’t want to throw away just because of a temporary slump. As my friend and social media expert Donna Papacosta says, a blog is an “owned” space that’s a cornerstone for marketing efforts, unlike Facebook or Twitter, which can kick you out any time they want.
Once again, I couldn’t try to jump-start my blogging mojo without procrastinating, reading about how others get out of a blogging slump. Here are some tips for wrapping your brain around blogging again, which might also help avoid a slump in the first place:
1. Develop a set of recurring features that align with the topic of your blog. This is among the tips (I can’t say the word ‘actionable’ without cringing) from marketer Heidi Cohen for the 5Ps of blogging – plan, pen, publish, promote and participate. Lots of advice in all five areas.
2. Blog about the information your customers and clients regularly ask for. Digital marketing consultantFran Swaine suggests putting these and other topics on a running ideas board.
