How can businesses use location to increase conversions and sales?
1. Personalize location search results by transport mode
If you’re a marketer for a bricks and mortar store, you have to make sure your customers can reach you quickly and safely: In search results, there’s no point suggesting a service station restaurant to someone without a car, or a grocery store that has no nearby parking if the searcher is coming by car.
Pre-filtering locations so that they’re bike-friendly, public transport-friendly, or step-free acknowledges the fact that the closest location is not always the best one…
