The term “personal brand” has become a buzzword recently. So what is it, exactly? Your personal brand is how people see you; how they’d describe you—similar to how people describe famous people or companies. It is the set of values and characteristics that describe who you are and guide your choices—in work and in life. Your personal brand is what makes you, you.
In a tech career, your personal brand isn’t just your style – it’s not just the colors you use in your logo or the bold fonts featured on your portfolio – it’s that je ne sais quoi that people (and paying clients!) know you for. If Oprah’s personal brand is founded on her empathy, then a web developer’s personal brand might be based on her solution-oriented approach…
