With over 1.04 billion daily users and 40% of small businesses in the US, Facebook is a major piece of the social media marketing puzzle for most companies. For a long time, brands saw a lot of success on Facebook and were able to reach their target audiencefairly easily. More importantly, they were able to do it organically (without using paid ads). But that all changed in 2014-2015 when business pages started seeing significantly less organic reach for their posts.
After the shift, business owners and marketers were left confused, frustrated and lost. What was once a huge traffic generator and branding tool was starting to look like a pay-to-play platform…
