Even if you create the absolute best content out there, how do you reach the people that want it? Publishing articles or content on your blog is only part of the process – brands must also effectively promote it and attract your target audience to a product or service.
Some might join content promotion and distribution together, but they are actually two completely different marketing angles that should be balanced evenly. To put it simply, the difference between promotion and distribution is that promotion is all about generating a buzz around your content anddistribution is a matter of finding a lot of different ways to get your content to appear in search results.
There are various tools and platforms that can help promote content and reach the biggest audience possible – here are 10 essential content promotion tools and services:
