We all have a myriad of blogs on our sites that are no longer utilised and tend to just sit there gathering dust.
Aside from receiving the odd view or comment, older content often tends to get overlooked – partially because it’s out dated and also partially because Google tends to prefer newer indexed material.
However, this doesn’t mean it should go to waste and there are numerous ways that you can repurpose old content and give it a new lease of life, allowing you to get more from it. You’ve done most of the research already – so update, change the format and reap the rewards – here is how to do so…
