It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days.
With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event.
External factors can influence email campaigns
Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on email marketing campaigns.
Factors that can have an impact include the weather, the economy, public sentiment and email fraud…
