I’ve made my fair share of analytics mistakes in the past. In fact, I even wrote an article about itso that you don’t have to learn them the hard way too.
And while I knew it would be helpful to address the mistakes people commonly make duringtheir analysis, I realized that list left out the things that you can mess up before your analysis even begins. I’m not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place…
10 Things to Double-Check Before You Begin Your Next Campaign Analysis
