As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers.
CRO is one of the most important aspects of your digital marketing strategy because conversion rate is the only measurable metric that actually correlates with ROI.
Even if a customer “conversion” on your website is something other than a purchase (such as a newsletter signup), the rules of CRO still apply.
