10 Steps to an Effective B2B Content Marketing Strategy

contentmarketingstrategy 10 Steps to an Effective B2B Content Marketing StrategyIf you’re planning your 2015 marketing, you likely have lots of content marketing projects in the works.

And you’re not alone.

According to research by the Content Marketing Institute (CMI) and MarketingProfs, 86% of B2B marketers now use content marketing to drive business.

However, only 38% of B2B marketers think their content is effective.

What causes this gap?

10 Steps to an Effective B2B Content Marketing Strategy

CopyRanger

Rick Duris is CopyRanger.

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