Marketing and sales alignment is more important than ever.
Nowadays, buyers expect a seamless brand experience across channels. And as more brands invest in delivering fluid customer experiences, the delight of receiving the right message at the right time becomes more than a nice-to-have; it becomes an expectation.
In B2B, one of the critical moments in a buyer’s journey—and a hard one for brands to nail down— is when a prospect is passed from marketing to sales.
Sure, we can have a sense of humor about it, but the stats below provide some insight into why sales and marketing alignment needs to be on your dig-deep-and-figure-this-out-ASAP list for 2015.
10 Stats on the Business Impact of Marketing and Sales Alignment
