A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.
It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization?
The questions are many and complex…
