Marketing books online can be a time-consuming task for authors and publishers alike, especially these days when there’s so much noise online. Not only do you need to break through the clutter, but you need to make sense of it yourself so you can keep up with the latest trends. Fortunately, there are tools available that will let you add more creativity to your book marketing and save you time without a huge learning curve.
Here are some free tools that will make your life a little easier:
1. Canva
If you’re building a platform online, that means creating a blog and social media profiles. People share content more frequently if it includes visuals — and social media posts that include images are more likely go viral. In fact, tweets with pic.twitter.com images are 94% more likely to be retweeted. But most authors are not graphic designers. It can be incredibly time consuming to create fancy images from scratch…
