Marketers can track a variety of metrics to assess the effectiveness of email marketing campaigns: revenue, content scoring, nurture track success, opt-in rates, unsubscribe rates, and sharing of email content.
But there is one metric that precedes them all: the open rate.
Prospects must open your email in order to further engage them with any sort of messaging, content asset, or information; and before you can track click-through rates, revenue generation, or any other business-growth metric.
But with an average of 81 new emails landing in inboxes per day, and 84% of those being spam, how do you make any one email stand out?
TRY THESE SIMPLE EMAIL HACKS
1. Create a Punchy, Memorable Subject Line
33% of people open email based on the subject line alone, so don’t let it go to waste. People tend to react to curious, intriguing information. Give your subject lines careful thought, and craft something that is informative, interesting, and note- (or click-) worthy.
