SEO (Search Engine Optimisation) still has the power to bamboozle most people and sadly there are a lot of consultants and companies in Sydney just champing at the bit to encourage that bamboozlement.
It’s incredibly hard to tell if your SEO consultant is legit and whether their services represent good value for money. So I thought I’d pen this little article to debunk some of the foolish things SEO consultants promise you, or services they offer you ‘at cost’ that cost them nothing at all.
1) We’ll only optimise your home page
Google sees every page of your site as a unique entity so, yes, you’d think your home page would be a good place to start – and it is. But be aware that home pages are often quite hard to get great SEO results for. Usually they have a big branding and impact job to do, so it’s hard to fill them with copy.
Ideally you should optimise every page of your site individually, picking one or two keywords to focus on.
