We’ve all been there — stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn’t necessarily the CEO’s fault. After all, many chief executives simply don’t come from a marketing background, and even if they do, their knowledge is unlikely to be current.
Just as a non-technical CEO might put forth ideas that just aren’t technically sound, a CEO without experience in the latest digital marketing techniques will often do the same. The difference, really, relates to the fact that most CEOs will defer to their technology leaders as technical experts. But with marketing, which has traditionally been viewed as a “softer” field requiring less technology knowledge, CEOs are more likely to push back when told that their idea actually isn’t, er, that great…
