With 2015 well underway, you’d think that Snapchat, Vine or some other social network would have already stolen the marketing spotlight. But for those of us who work in the marketing world, we know better. Email marketing is a tried and true marketing strategy and should be a primary facet of your marketing mix now and moving forward.
Email marketing is (and will continue to be) the most important channel any business can use to continually get their name in front of their past and present clients. Email is consistent, targeted, effective, inexpensive, and used by over half of the world’s population.
I’ve put together these 10 email marketing stats that will show you why your business can’t survive without using email marketing as a primary revenue driver.
1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)
2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)…
10 Shocking Stats That Prove Your Business Needs Email Marketing
