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Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 10 billion daily views. The platform that’s defined by disappearing content is here to stay.
At the Social Media Marketing World 2016 conference in San Diego, California, everyone was talking about Snapchat – how it works and why it matters (or not) to business.
I recently debated with a fellow brand marketer about the value of Snapchat. He believed that any platform in which content disappears after 24 hours has zero benefit to brands. I say that is exactly what sets Snapchat apart and gives it its value. Because the content isn’t forever, users are forced to keep coming back…
