Just a few weeks ago, we tasked copywriters of all stripes with a simple mission:
“Write some copy about this robot vacuum that plays music.”
More specifically, we tasked them with writing a great landing page for people to sign up to hear more about DJ Rumba in the lead-up to its (completely fictional) release.
We reviewed every single entry, looking for pages that were not only well-written, but smartly used each piece of copy to support the goal of the campaign and push the visitor towards completing the call to action: submitting their email address…
10 Landing Pages Critiqued for Copywriting Excellence. You Pick the Winner.
