Welcome to our brand new weekly guide to the best US digital marketing stats from the last seven days.
Here we have everything from mobile advertising revenue, Periscope user figures and the surprising grasp television still has on children’s attentions.
North America accounts for 44.9% of total mobile advertising revenue
Global mobile advertising revenue increased to 65% between 2013 and 2014 and reached a total of $31.9bn according to the Interactive Advertising Bureau (IAB).
North America accounted for the greatest share of this, with $14.32bn (44.9%) of the total. North America was also the fastest-growing region, with revenues up 76.8% on 2013…
