If you run a small business and have a specific budget set aside for marketing, consider yourself among the elite few. The ideal marketing budget is unique for every business and often seems impossible to tie back to your bottom line with any precision. That can be problematic for fledgling small businesses whose very existence hinges on making the right decisions on how and when to spend money.
While some large companies can ride on the coat tails of a well-established brand, small business owners have a much more palpable sense of what marketing means to the success of their businesses—namely, your revenue will take a nose dive if you aren’t actively marketing your business…
