The holiday madness is now upon us! If you make mistakes with your holiday marketing campaigns, you will lose out on a lot of revenue. To earn the most revenue around the holidays, it is essential to provide excellent customer support, stand out from the crowd of competitor emails and more. Here is the second part of our list of potential mistakes to steer clear of this season.
This checklist is intended to help you avoid some of the most common and most damaging holiday marketing mistakes. We want to help you plan ahead for the rush that is starting now! To see “10 Holiday Marketing Mistakes to Avoid: Part 1,” click here.
6. Not Having Enough Customer Assistance Available
All throughout the holiday season, customers are frantically trying to make purchases. During this time, websites go down, purchases are unable to be made, shipments are delayed, customers are confused and panicking about last-minute gifts and all manner of glorious holiday chaos is unleashed. If your staff is too busy to answer questions and provide excellent personalized customer support, your holiday revenue will suffer. Potential purchases will be lost and some customers will choose to shop elsewhere.
If you have enough staff, dedicate a few staff members exclusively to customer service during this time of year. If you have a limited amount of staff, ensure that all staff members take turns doing just customer service throughout the day. Provide an instant chat service on your website so customers with questions aren’t tying up your phone lines. We offer acompletely free chat service that you can easily embed on your website by simply copying and pasting a line of code.
