“The readability of your online content is about more than stringing together a few words into cohesive sentences. Readable content not only gets readers to stay and take action on a page, such as sharing or clicking through to your product or service, but makes it easier for search engines to find your content.” Apply the fundamentals notedbelow to create more readable, shareable content.
Write A Catchy Headline
While 80% of people read a headline, only 20% read the article, so lure readers in with a headline they can’t ignore. For example, promise (or scare) the reader something, urgency in a headline compels readers to click on the link.
Keep It Short
79% of readers skim content instead of fully reading. Since most people won’t read an entire article, keep it brief and to the point…
